Fans seek trust and better understanding of sports NFT market: Research

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Sports and NFTs seem compatible, but the fans want to move past the hype. They'd prefer making investments based on knowledge about NFTs and trust in the issuer of the project.

mainstream adoption as the teams and players leveraged the technology for fan engagement. However, sports fans revealed their interest in moving beyond the hype and making investments based on knowledge about NFTs and trust in the issuers.

— signaling a momentary end of the NFT hype. Surveying 3,250 sports fans across the United States, United Kingdom, Japan and Brazil, NRG’s research revealed heightened fear of losing money or getting scammed as some of the biggest deterrents to purchasing NFTs. Despite the geopolitical differences, investors from all four countries unanimously agreed on the need for stricter regulations on NFTs, considering factors including age restrictions and risk tolerances.

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