Car Companies Are Eyeing the Moon

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Hyundai, Kia, GM, and Toyota are among a handful of car companies looking at the sky.

, which will bring people back to the Lunar surface and they will need new ways to scoot around the moon upon arrival. General Motors is no stranger to moon-related adventures and was the first automaker to take an EV to the moon during the Apollo 15 mission.

Likewise, Toyota has been demonstrating its lunar ambitions. Last year, Toyota teamed up with the Japan Aerospace Exploration Agency to develop an all-electric pressurized, manned lunar expedition rover "to take our advanced, versatile and durable Toyota fuel-cell electric technology to the moon." And if you've been shopping Toyota vehicles, have you noticed the names for certain new interior fabrics and exterior paint ?Using the moon as a testbed for automotive and robotic technologies does make sense. The harsh conditions and the intense problem solving that goes into developing these technologies can work their way into consumer-facing products.

It seems like the space race is heating up again, but this time with automakers duking it out for lunar superiority. This could also lead to aspace race if these companies' efforts all converge on the face of the moon on a Sunday afternoon to chase the checkered flag.This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.

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