Ice cream truck operator says inflation is chilling business, despite summer swelter

On a sweltering Thursday morning, the owner of Rainbow Ice Cream in Coquitlam, B.C., pores over a computer spreadsheet and talks to drivers about their routes.The problem is not just high gas prices, said Falou.“Ice cream went up over 60%. We had to jack the price up by a dollar. We couldn’t do more because of the consumers. We just want them to be able to afford ice cream.”

It’s been a tough year, said Falou, who shuts Rainbow Ice Cream from the end of September to April each year. For example, Madagascar provides about 70% of the world’s vanilla, and when there’s a storm there, or a short flowering season, it affects the global market.Christensen said old-school ice cream truck vendors are also having to deal with new challenges such as delivery apps and rivals in so-called “ghost kitchens” who lack a storefront but sell ice cream online.

To overcome the obstacles of apps, weather, gas prices and inflation, Falou said he’s hoping there will be a comeback in corporate events and other scheduled bookings, which were cut back during the pandemic but are now returning.

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