09 August 2022 - 23:44The US justice department is preparing to sue Google as soon as September, according to people familiar with the matter, capping years of work to build a case that the Alphabet unit illegally dominates the digital advertising market.
An ad tech complaint, which Bloomberg had reported was in the works last year, would mark the department’s second case against Google following the government’s 2020 lawsuit alleging the tech titan dominates the online search market in violation of antitrust laws. Apple is also under investigation by the justice department related to its tight control over the App Store. These types of probes are difficult, taking years to prepare and resolve as they wend their way from investigation to litigation and appeals.