Political appeals for consumers trace back in part to the gay rights movement in the 1980s and later the fight for marriage equality in the 2010s — moments when sexual orientation became a prominent political issue, Warren, of the University of Arizona, said.
More recently, Disney sparked ire earlier this year from prominent national voices and Florida Gov. Ron DeSantis when the company publicly opposed the state's so-called "Don't Say Gay" bill, which is now law, prohibiting public school teachers from providing instruction on sexual orientation or gender identity for some of the youngest students and what opponents say is age-inappropriate material.
CEO of Disney Bob Chapek attends Marvel Avengers Campus opening ceremony at Disneyland Paris, July 9, 2022, in Paris."We have seen, culturally, just an increased desire from the average consumer to know more about the brands that they are choosing to support — not only how they're making their products but how they are donating their money and profits," he added. "So the C-suite has to keep that in mind.
However, Katharine Howie, a professor of marketing at The University of Southern Mississippi, said she has noticed a rise in marketing that invokes explicit political appeals, in part because such advertisements draw eyeballs, a key goal of any marketing campaign.
They see big profits in a civil war.
As long as they’re on “my side”.
Using capitalism to egg on a civil war.
Still waiting for a 'progressive' company to support unionization. It's always culture war shit because they only truly care about profit.
“The NFL draft is like slavery”
People who don't buy Nike shoes are racist.
Companies regularly donate money to political entities, so political marketing was sort of inevitable. The problems occur when the marketing messaging is out of alignment with how the company uses its assets or when the ideals behind the political mesaaging are problematic.
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