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Why Shoprite shares slumped - even as it grew market share for 40 straight months | Fin24

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Shoprite is pressing ahead with a rapid expansion of its store base as it looks to extend a 40-month streak of market share gains, also not letting up on promotional activity as a difficult economic environment erodes the spending power of its customers.

About 220 of the new stores will be supermarkets - about half under the Shoprite brand and half under the Checkers brand.

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