Kim Kardashian teams up with Carlyle veteran in latest celebrity-backed private investment firm

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This new private equity firm, co-founded by celebrity Kim Kardashian and Jay Sammons, plans to specialize in control and minority investments in “high-growth, market-leading consumer and media companies,” the firm said.

Skky Partners on Wednesday announced its launch as a new private equity firm co-founded by socialite and celebrity Kim Kardashian and Jay Sammons, a 16-year veteran of Carlyle Group Inc.

Sammons was global head of consumer, media and retail at Carlyle when he left the firm last month, according to his LinkedIn profile. He’s now the co-founder and co-managing partner of Skky Partners.The Wall Street Journal reported that past deals by Sammons at Carlyle Group CG, +1.99% include Beats by Dre and Supreme, a streetwear brand.

Among them, Sean P. Diddy Combs launched Combs Enterprises in 2013. The firm has teamed up with basketball great Kevin Durant and actor Will Smith to invest in Arc, a company that makes electric boats. Just this past week, Combs Enterprises invested $2 million in REC, a company that provide media production facilities, for REC’s expansion in Miami.

U2 lead singer Bono has been associated with a couple of private equity firms. He was co-founder and managing director of now-defunct Elevation Partners in 2015. In 2016, Bono co-founded the Rise Fund with TPG Inc. TPG, +2.74% to invest in businesses that support the United Nations Sustainable Development Goals.

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