Morone started this project in 2014, observing and participating in global conversations about how to mitigate the abuse of individual data within a transnational market fueled by it.
These investigations into data resistance movements led Morone to become a CEO of the foundation RadicalXChange in 2019. As the organization increasingly committed to technological tools as social solutions, she withdrew from active participation. The experience of JLM Inc. had already indicated that neither business nor technology were potent solutions for social ills. They offer merely “the illusion of control.
As the scholar Martine Syms wrote: “Capitalism would lead us to believe that buying and selling is the most important activity of our lives.” This avoids a more serious conversation about what it means to market everything about ourselves. Instead of avoidance, we need a as a means to counteract a current lack of “political imagination and a closure of the economic imaginary.”