Commercialization of College Sports | Business Mirror

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By default, the Philippines is one of the most sports-savvy nations in the world, with the majority of the population following a specific sport religiously – whether it be basketball, football, or tennis.

Following this thought, it doesn’t come as a surprise that a lot of Filipinos are invested in collegiate sports. If you’ve been part of the UAAP crowd or you’ve been lucky to experience the hype of collegiate sports tournaments, you’re probably familiar with how people revere student-athletes. However, an ongoing debate has surfaced regarding the commercialization of college sports as the Philippines started to adopt the American style of physical education and collegiate sports.

One of the positive effects is that commercialization can help student-athletes get the financial aid that they need for elite training. Because of the intense competition and high pressure, student-athletes need to spend a substantial amount of time and money to train almost exactly like how professional athletes do. In addition, student-athletes are also expected to pay for insurance or medical support when they suffer from injuries – some even career-ending – and accidents during tournaments.

Following the same line of thought, universities and other educational institutions currently offer student-athletes incentives to not only support their education, but also to foster their sports career without putting up roadblocks due to financial constraints. Schools today give out considerations concerning tuition, miscellaneous school fees, books, learning materials, board and lodging, and equipment. Some even award student-athletes with reasonable living allowances.

To be sure, a great number of students, parents and even college coaches are not happy with the situation but believe they have to participate in what some have called “an insanity” for fear of being left out and losing their jobs. Parents and athletes don’t want to miss out on a college scholarship and coaches don’t want to miss out on elite players.

 

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