The co-founders of Ben & Jerry’s have accused its parent company, Unilever, of infringing on the ice cream company’s rights to control its social mission.
“Unilever has usurped their authority and reversed a decision that was made. And we can’t allow that to happen,” Cohen told MSNBC on Sunday, his first comment about the issue since the lawsuit was filed. The Ben & Jerry’s lawsuit, filed in July, alleges that the sale violated the terms of Unilever’s takeover agreement from 2000, when the UK-based consumer goods giant bought the ice cream company for $326 million.
The Ben & Jerry’s lawsuit, filed in July, alleges that the sale violated the terms of Unilever’s takeover agreement from 2000, when the UK-based consumer goods giant bought the ice cream company for $326 million.“In order for us to sell the company, it was essential that we have this unique agreement inrespected. “[They are] essentially saying, ‘well, the independent board does not matter.’”
Because they want to sell ice-cream.
Parent company is looking out for their business interest not social BS
I question the marketing wisdom of B&J’s new Chunky Monkey Pox line of product.