We have all heard of Band-Aid, Tylenol, Benadryl and Johnson’s baby powder. We have never heard of the new made-up word Kenvue. But Kenvue will be the new corporate parent of these familiar consumer health brands next year. Johnson & Johnson\n \n , the owner of these labels, is in the process of splitting into two companies — one focused on medical devices and medications, the other on consumer health products.
Kenvue appears in white letters against a green background, and the letter “K” includes a sideways heart. It’s no coincidence that Kenvue does not have any meaning or history, said Jay Jurisich, the CEO and creative director of brand naming agency Zinzin. Companies often look for names that are squeaky clean from any controversy. The name Kenvue reflects J&J’s desire for the new consumer company identity to take a backseat to well-known brands such as Band-Aid.
So Johnson and Johnson is pulling a Phillip Morris and distancing itself from its covid vaccine troubles. Okay, Kenvue Johnson.
okay
Here's an idea, how bout butt hurt and offended
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