In simpler terms, Americans all over the country are feeling the budgetary crunch and finding it harder to make ends meet. It's easy to cut back on non-essentials like electronics or going out for dinner, but it isn't that simple when it comes to grocery shopping.
The inflation RPI ranked grocers across a variety of categories considered important to shoppers, such as"save me money" and"save me time." Market Basket ranked number one in the"save me money" category. Moreover, Market Basket was the only grocer to rank within the top five for both"base price perception" and"mass promotions perceptions" .is clearly priority number one.
Market Basket also scored very high for dependability, which focused on grocers' capacity to keep shelves stocked and maintain steady price points. "Market Basket has shown itself to be the best performing retailer in these times of economic uncertainty, by being the best in the country at saving customers money while simultaneously building stronger emotional connections with their shoppers and thereby increasing their shopper visits faster than most other retailers," said Grant Steadman, President of North America for dunnhumby, in...
."Retailers who are focusing their customer value proposition on saving customers money are best positioned to meet the challenges of this prolonged period of inflation and economic uncertainty."came in second, while the Idaho-based chain Winco rounded out the top three. The RPI rankings were based on responses from about 18,000 shoppers collected via two surveys. The first was conducted in October of 2021, and the second in May and June of 2022.
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