Mattel Inc.’s American Girl now has new adult cocktails at its in-store cafes and grown-up dresses that mimic outfits worn by its dolls. Lego A/S has more than 100 sets designed specifically for adults. Build-A-Bear Workshop Inc., which lets kids design their own teddy bears, has a line of racy stuffed animals only for customers 18 and over. Even McDonald’s Corp. is now serving adult Happy Meals.
Grown-ups have long looked to childhood playthings for nostalgia, comfort or value as collectibles, inspiring a nickname within the toy industry: kidults. This market came of age during the pandemic as many Americans looked to reconnect with their past as a way of reducing stress, becoming a key driver of new sales of everything from games to trading cards. Some of the country’s biggest toy companies are now trying to build on that momentum with new products, e-commerce sites and marketing.
Kidults are the only people worth a dang, truly. Let your inner child be your outer child. Don’t lose the spark and succumb to being another dull, bitter, lifeless, joyless drone. Don’t “grow up”—it’s a trap. A toy is infinitely superior to the “real” version.
This is disturbing
🤣😂
I eat dinner with four build a bears every night, jim tammy roscoe and ferris, we play catch the salmon in the bathtub
OMG grow up
Again.. WSJ... Do better.
🤡 cwt_news
Mental Health Crisis
I get it. This is easy to make fun of. But what's the harm? Let people have their hobbies. Rampant drug and alcohol abuse are more worrisome habits.
Gross and pathetic. I hope everyone you love makes fun of you until you grow out of this.
Oh, f**king grow up and face the world. ffs
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