, is joining Fanatics in a newly created role as chief people officer, the company announced Thursday.At Fanatics, he will be tasked with managing global human resources, which includes matters that range from talent development to diversity and inclusion efforts, the company said.
"As we continue to grow and expand, it becomes even more important to double down on organizational development, and I can't think of a better person to lead this charge than Orlando," Rubin stated in a press release. Each of the three Fanatics' businesses — commerce, collectibles, betting & gaming — have heads of HR that report to those respective business CEOs. Ashford will be working closely with these leaders across verticals, while he reports to both Rubin and Schiffman. He will be Rubin's sixth direct report.
Prior to joining Fanatics, Ashford was a strategic advisor to private-equity firm Sycamore Partners. He also previously served as president of