TikTok, Struggling With Slowing Digital-Advertising Industry, Lowers Ad-Revenue Outlook

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TikTok is among the tech companies feeling the pain as advertisers cut back on marketing budgets amid global macroeconomic headwinds

Challenges in the digital-ad sector are driving TikTok to diversify its revenue sources.Nov. 10, 2022 11:09 pm ET

SINGAPORE—TikTok’s slashing of its advertising-revenue outlook shows the fast-growing short-video app isn’t immune to the ad weakness reported by other social-media companies. TikTok has lowered its target for this year’s advertising revenue to $10 billion from at least $12 billion, Chief Executive Shou Zi Chew told staff in an online meeting that took place in recent weeks, according to the employees who attended the meeting.

 

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End this CCP weapon Tik Tok

Good maybe I'll enjoy using the platforms, without so much advertising on them..

Bann rik tok in eu and USA

The Korean prosecutor's office is an absolute power that has both the right to investigate and the power to prosecute.

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