SsangYong, which doesn't operate in the U.S., ran out of funds after its previous backer, India's Mahindra & Mahindra, stopped further investment while searching for a buyer.fell throughSsangYong was then sold to runner-up bidder KG Group, a Korean conglomerate specializing in chemicals and steel production, in June. KG Group acquired 58.85% of SsangYong at an alleged price of 335 billion won , together with a pledge to invest a further 564 billion won to fund operations.
Kwak Jea-sun took over as chairman and Jeong Yong-won as CEO following a September meeting of shareholders. SsangYong now plans to focus on transitioning to an EV lineup in a bid to return to profitability. The automaker in June launched theThe automaker has also previously announced a plan to build a vehicle plant in Saudi Arabia.