It's 'early innings' in the fertility market. Here's how to play the booming business with under-the-radar names

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As more Americans seek help with getting pregnant, companies and entrepreneurs are racing to fill the gaps.

The multibillion dollar global fertility market is ripe with opportunity. More people are seeking help in creating families, with the market predicted to reach approximately $47.9 billion by 2030, according to Precedence Research . Some 19% of heterosexual women with no prior births are considered infertile, which means the inability to get pregnant after one year of trying, according to the Centers for Disease Control.

Company Growth Fund, both of which hold Progyny. Anevski touted that large opportunity, noting that the company is "very early in penetration of that market." The company is also starting to look beyond the large, self-insurance companies to the union labor market, which is another 25 million covered lives, as well as other areas within women's health, he said. "There's plenty of room to grow with the current product," Anevski said.

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