A friend comes to me. The problem is a simple one. He would like to find someone to catch a falling knife for a real estate deal he owns.
Her article says venture capitalists are demanding that companies spend less and improve their margins. Profitability now trumps growth. To get there, you need to fire staff, cut spending, cancel projects and make your money last. Good long-term decisions can be challenging if your current personal environment has no optionality if you have no room to consider a rational risk. All of this argues for living below your means, whether you are a student or a startup. Burn rate can kill you.
I tell him to send me an address, and I will send that book and a couple of others. You never want to miss a chance to empty the garage. We send the books, and then I get back a response that moves me to tears.