For over 90 years, United Way has focused on creating opportunities and access for all North Texans. The agency partners with education, civic, corporate and nonprofit organizations to ensure all residents have access to education, health and financial stability.
“Companies that live here want to do well and do good. We have to tap into that philanthropic CSR DNA of companies in North Texas and inspire them to want to give more,” Sampson said. “I think we can because our work to date and the measurable outcomes have proven that we're a smart investment. If you want to put your dollars into an organization that is driving change in real, measurable and sustainable ways, we can prove to you that we've been doing that now since 2011.
Why did we do it? In the first iteration of our long-term strategy, the goal in income was to lift 250,000 people up and out of poverty permanently. We changed the goal this time in this 10-year strategy, but how do you do that? A job. They need to have access to a job that pays a living wage and benefits for their families.
I believe the same is true in philanthropy. People who invest in philanthropy want to see a social return on their investment. Meaning if I'm giving to United Way, I want to ensure that more kids are reading on grade level by third grade, 20% more young adults have access to living wage jobs and that we achieve almost universal 96% attainment of health insurance for North Texans.
The one currency we all have in deep reserve is generosity. And when we set out together to deploy it like investment capital, with strategic intention and determination, it can be a powerful force to drive impact & unite people and communities. LiveUnitedNTX UnitedWayDallas
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