For today’s businesses, getting ahead isn’t just about planning ahead. It takes both planning and pivoting to drive short-term results and long-term business growth. The pressures and uncertainties of the global economy make it increasingly important for marketers to balance their early planning with the need to stay agile.
Budget agility does not mean “unprepared”; 31% of budget-agile marketers engage in formal marketing planning to align strategy and digital media budget allocations every month, versus 18% of non-agile marketers. Having the flexibility to engage in planning while leaving room for new improvements and growth opportunities can yield better business outcomes. Budget-agile marketers are 25% more likely than non-agile marketers to report their performance as stronger than industry competitors.Many of the marketers consider themselves more budget-agile than they actually are, based on their budgeting behaviors.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Canada Canada Latest News, Canada Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Listening back to the 2022 Florida Business Minds podcasts - Jacksonville Business JournalListen back to some of the conversations the Florida Business Journals had with leading executives around the state.
Source: JaxBizJournal - 🏆 599. / 51 Read more »
How Southwest plans to go after more business travel market share - Phoenix Business JournalCEO Bob Jordan said Southwest Airlines' investments in business travel is delivering returns even though business demand has yet to fully recover to pre-pandemic levels
Source: phxbizjournal - 🏆 254. / 63 Read more »
Fort Capital buys San Antonio business park - Dallas Business JournalFort Capital has acquired Blossom Business Park, an eight-building, Class B industrial complex just north of the San Antonio airport.
Source: DallasBizNews - 🏆 525. / 51 Read more »
Why people in China are panic buying canned yellow peaches as Covid surges | CNN BusinessAn unprecedented wave of Covid cases in China has sparked panic buying of fever medicines, pain killers, and even home remedies such as canned peaches, leading to shortages online and in stores. I thought the vaccines where supposed to help The biggest fear I had when I got covid was how bad is it going to get and will I die. After the first three days of flu like sickness, I went outside and got the pool ready for the summer and cleaned up around the yard, then had 4 more days to relax waited on hand and foot. No peach cobbler 4 the holidays 🥧
Source: cnni - 🏆 326. / 59 Read more »
Why this is not the real estate market crash of 2008 - Jacksonville Business JournalThe only recession where home prices declined was in 2008, which was caused by the housing market and loose lending practices — all other recessions were caused by other factors outside of real estate.
Source: JaxBizJournal - 🏆 599. / 51 Read more »