The streaming wars have been unkind to the major players in 2022, with share prices depressed and corporate cost-cutting paring the likes of Netflix and Warner Bros. Discovery. At the Walt Disney Co., the grim economics of streaming even lured CEO Bob Iger out of retirement.
Tubi has also ramped up its original programming slate this past year, including a TMZ unscripted series and animated films from its sister Fox-owned company Bento Box Entertainment. But the bulk of its content remains licensed programming, which is drawing in new audiences, according to the company.
As entertainment media consumption continues to become increasingly fragmented among multiplying networks and streaming platforms, Massoudi believes the fracturing of audiences is a positive trend, serving to amplify more diverse voices and cater to niche audiences.
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