Tubi CEO Farhad Massoudi talks FAST streaming business, Netflix ads

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 30 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 15%
  • Publisher: 51%

Canada News News

Massoudi — featured on this year’s InsiderT100 list — believes the fracturing of audiences is a positive trend, serving to amplify more diverse voices and cater to niche audiences.

The streaming wars have been unkind to the major players in 2022, with share prices depressed and corporate cost-cutting paring the likes of Netflix and Warner Bros. Discovery. At the Walt Disney Co., the grim economics of streaming even lured CEO Bob Iger out of retirement.

Tubi has also ramped up its original programming slate this past year, including a TMZ unscripted series and animated films from its sister Fox-owned company Bento Box Entertainment. But the bulk of its content remains licensed programming, which is drawing in new audiences, according to the company.

As entertainment media consumption continues to become increasingly fragmented among multiplying networks and streaming platforms, Massoudi believes the fracturing of audiences is a positive trend, serving to amplify more diverse voices and cater to niche audiences.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 729. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Binance CEO CZ Says His Company Will 'Survive' Crypto WinterBinance CEO Changpeng Zhao has warned about 'tough months ahead' for industry while stressing that exchange would survive crypto winter cz_binance I Trust Binance and CZ, You can Handle this problem 💪💪💪
Source: Utoday_en - 🏆 295. / 63 Read more »