SJC Mineta San Jose Airport to get brand makeover. Here's what its new name and logo will be. - Silicon Valley Business Journal

Silicon Valley's major airport will be going by a new name and will get an updated logo early next year.

The airport is still working on parts of its rebranding and plans to release more details next month, Wintner said. But the effort, which has been in the works for about two years, focused on two big themes, he said.The name change came out of a series of studies the airport conducted about its branding and name, airport director John Aitken said in ato the San Jose City Council last week.

In the research the airport conducted,"it was clear that ... our name posed a challenge," Wintner said. By shortening and reordering its name, he continued, the airport"could hopefully ... tackle some of the challenges that the old name presented."

Ah yes, but it won’t get a decent transit connection.

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Silicon Valley home values drop 3.3% in November, most in the nation - Silicon Valley Business JournalSan Jose has seen a sharp decline in home values since they peaked in April at nearly $1.7 million.
Source: svbizjournal - 🏆 334. / 59 Read more »

California's population shrinks again in latest Census estimate - Silicon Valley Business JournalThe Golden State continued to see an outflow to other states, but births and international migration helped to balance that out.
Source: svbizjournal - 🏆 334. / 59 Read more »

United Airlines postpones debut of SFO international nonstop - Silicon Valley Business JournalWorld events have upended United Airlines' plan to debut an SFO nonstop to an international city that's popular with the tech sector.
Source: svbizjournal - 🏆 334. / 59 Read more »