The stores were powered by technology from AiFi and Amazon Go. Phoenix Raceway will be bringing back AiFi and its tech for the next major event. AiFi is a Silicon Valley-based company that offers a service built around cameras and software that allows physical stores to dispense with cashiers and checkout stands., the former president of Phoenix Raceway, said in a statement.
“They are not expecting advanced technology at the raceway, they just want to get their beers,” Falcão said. “For a couple hours, there was a transaction every 10 seconds,” Falcão said. “That was a huge milestone for us to see it work in an intense environment with people coming in and out very, very quickly.”
From its experiences at sporting venues, AiFi's data shows that with quicker waits at concession stands, fans end up coming back more, resulting in more revenue for the stadium, arena or racetrack.
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