The soda market is flat, but not for Dr Pepper | CNN Business

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How Dr Pepper went from local favorite to major player

In the pantheon of sodas, Dr Pepper is the odd one out: It doesn’t have the popularity or sales of Coca-Cola or Pepsi, you can’t use it in a standard cocktail, and it doesn’t fall neatly into a category like cola or root beer. For decades, the peppery soda has marketed its blend of 23 flavors as a unique choice for discerning soda drinkers. Over the years Dr Pepper has found success as a quirky alternative to Coke and Pepsi.

In the 1960s, PepsiCo sued Dr Pepper for trademark infringement. Dr Pepper countered, accusing Pepsi of denying the beverage entry to its distribution platform. In 1963, a judge ruled for the bottler, opening the door to the product’s national expansion.​​ Dr Pepper “pulled off a legal coup that gave it the necessary leg up: It argued effectively in a US District Court that Dr Pepper was not a cola,” a 1984 article in D Magazine explained.

 

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I love Dr. Pepper

The little engine that could

Only thing i could taste when i had covid. Been my favorite ever since

Now stop those terrible “Fanville” commercials. They jumped the shark long ago.

People are lost - lost I tell you. DocPepper has my vote as number 1 since 1976 Well, number 2 actually as diet pepsi was my number one. Let me rethink, actually it is number 3 since now all I drink is water.😊😊😊😊

MisterVonline

✨Partnerships with Brands

another nonsense product injecting CO2 in pure water..

Groundbreaking report. You guys are so irrelevant

Let me guess, 'Expensive PR/AD campaign' that cost $300M and netted $50 more in sales.

Because it tastes the best!

Gao Yan,a student at Shandong Art Institute in china, was bullied and ostracized by his teachers for a long time because of his integrity and sexual orientation, causing him committed suicide. We look forward to an impuartial investigation as well as your concerns china

Because of me! I drink this religiously ! The best there is !

Funny…drinking one right now. Love my DP!!!

😊hello

cobi45673

😍😍

Welcome to Diabetes World...

my favor!😄

Happy New Year to you dear ones, please listen to our voice and start the P1/P2 program in Pakistan, we are in a very bad situation. If human rights are alive. Support P1/P2 in Pakistan

Great read

Because it’s delicious?

I’d like to think I contributed.

Major player in which country?

yak.....

My favourite soda 🥤

Les jones approuve !

Has a weird perfume after taste.

Unique taste

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