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Musician's app helps Kenyan creatives sell music and merchandise - SABC News - Breaking news, special reports, world, business, sport coverage of all South African current events. Africa's news leader.

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In pink trousers and a matching puffer jacket, Grammy-nominated Kenyan musician Bien-Aime Alusa gyrates on stage as he sings to a bank of swaying fans, many capturing the moment on their mobile phones.

When the curtain drops on the concert in Nairobi, Alusa keeps making connections and profit through a digital streaming and payment platform, Hustle Sasa, which he co-founded to help artists recover from revenues lost to the coronavirus lockdown.

Artists or vendors sell their products directly to the market, with no set-up costs or monthly fees, and receive payment instantly via bank card or mobile money, avoiding expensive commissions charged by some apps.

 

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