Malaysians' trust level in companies, institutions remains firm, says Ipsos survey

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KUALA LUMPUR, Jan 6 — Malaysians’ level of trust in companies and institutions remained firm in 2022 even as new concerns emerged to replace the pandemic, according to market...

KUALA LUMPUR, Jan 6 — Malaysians’ level of trust in companies and institutions remained firm in 2022 even as new concerns emerged to replace the pandemic, according to market research company Ipsos.

"As in the year before, trust in government-linked companies and regulators was particularly strong, with the Employees Provident Fund and Petronas being the two most trusted entities in Malaysia,” Ipsos public affairs associate director Lars Erik Lie said in a report. "With the country reopened, the return of travel would have increased the engagement between consumers and brands such as PLUS and Petron, both of which entered the top five of the most trusted companies,” Lie said.

Lie said that in a year when the 15th general election was dominating the media picture, the media sector earned public approval, as no other sector saw a bigger trust gain than the media in 2022.

 

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