Over the last ten years, thrifting has grown from Salvation Army drop-off boxes to Instagram accounts dedicated to reselling vintage clothes.
So she turned to thrifting instead. Sifting through piles of clothes at markets and op shops paid off - and she quickly realised she could sell rare items she found while thrifting. "That was it, in 2012 that was the big social media platform to promote a fashion business on," she said. The store is completely run online, with the rare pop-up shop appearing every so often. When Cara Mia Vintage started, it was one of the first vintage stores to break through to the online market."I have experimented with other apps, I think the best way to do it is to maintain your own website and to use Instagram as a promotional tool," she said.
"Social media has made it easier for people to access affordable and second-hand fashion," Weinstock said.
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People are also holding onto clothes longer so finding nicer clothes at ops shops havent been that great.