“I’m very happy we did this deal with Brad Pitt. There are lots of French producers who have contacted me since and said, ‘It’s fantastic for the whole sector because you’re going to represent us and allow others to make it too’,” he said. French TV Screenings: Gallic Distributors Line Up With "Local Market In Full Swing"
Capton said Mediawan teams in France had already connected with the creative team at Plan B and had started developing ideas for future projects. Since its creation by Capton and co-founders billionaire entrepreneur Xavier Niel and investment banker Matthieu Pigasse in 2015, Mediawan has expanded into one of the biggest content platforms in Europe.
“They were very complicated to mount and lost a lot of money, but this young playwright-director was very talented and his plays did really well internationally. This cast France in a favorable light internationally but I found it surprising that we struggled in France to make [audiovisual] content that did the same as Florian did with his plays.”
Capton recounted how this experience had made him reflect about France’s lack of capacity for creating content audiovisual with global reach at the time.