Mark Rosen, president, entertainment at Authentic, added, “Allen is a Hall of Famer and one of the most recognizable basketball players of all time. A trailblazer both on and off the court, Allen paved the way for professional athletes today and we see significant opportunities to build on that success.”
Spanning 14 seasons and seven All-NBA teams, Iverson had a long tenure with the NBA. He is regarded as one of the best scorers in league history, is an 11-time NBA all-star, won Most Valuable Player in 2001 and was inducted in to the Naismith Memorial Basketball Hall of Fame in 2016. Iverson had a successful career with the Philadelphia 76ers and later played for the Denver Nuggets, Detroit Pistons and the Memphis Grizzlies, before ending his NBA career with the 76ers.
Authentic’s portfolio includes Muhammad Ali, Shaquille O’Neal, David Beckham, Sports Illustrated and Greg Norman, among others.
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