MGM+ Head Michael Wright on Rebranding from Epix, Integrating with Amazon and Bracing for Industry’s ‘Transitional Year’

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As Epix morphs into MGM+ today, its leader is preparing to deliver an expanded slate of originals under Amazon’s ownership. The top-to-bottom rebrand of the service that debuted in October 20…

The top-to-bottom rebrand of the service that debuted in October 2009 coincides with the Season 3 premiere of “Godfather of Harlem,” which has become one of MGM+’s signature shows. Beyond that, MGM+ Headthe plan is to increase the streamer’s volume to at least eight original series a year.Wright revealed a development slate

“For most consumers, the decision to subscribe or not, or drop or not, is based on quantity, quality and value,” says Wright, who previously worked as a programming executive at CBS and Turner and served as CEO of head of Steven Spielberg’s Amblin Partners. “We’ve got more Pay One movies than a lot of other premiums. People don’t realize how many original series have now populated the service.

The idea of relaunching this year, right when we seem to be in the middle of this kind of industry course-correction, seems daunting.

 

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