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AB InBev makes Hunters cider fair game in Distell merger

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AB InBev focuses on SA brand and objects to sale of Strongbow in Heineken’s merger plans

AB InBev has intervened in the Competition Tribunal’s regulatory scrutiny of the R40bn Distell-Heineken tie-up, calling for SA’s largest alcohol producer to sell its Hunters cider brand if it wants the deal to get the go-ahead.

The deal will combine the world’s largest cider manufacturer, Heineken, which makes Strongbow, with SA’s largest alcohol producer and the maker of Savanna and Hunters...A subscription helps you enjoy the best of our business content every day along with benefits such as articles from our international business news partners; ProfileData financial data; and digital access to the Sunday Times and TimesLive Premium.

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SAB owner AB InBev wants Distell to sell Hunters cider to get merger approvalIt is not clear if this could scupper the deal or change the price, as Hunters far outsells Strongbow in SA
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