Beyoncé's Surprise Drop Changed The Industry. Now It's A 'Familiar' Process

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We all remember where we were when Beyonce dropped her self-titled fifth studio album, which turns 10 this year. Here, we revisit the iconic project that introduced us to the surprise release and changed the way we think about music

, a celebration of the biggest artists, hits, and cultural moments that made 2013 a seminal year in pop. MTV News is looking back to see what lies ahead: These essays showcase how today’s blueprint was laid a decade ago. Step into our time machine., Beyoncé lamented the state of the music industry. At the time, she was frustrated that artists weren’t making full, cohesive bodies of work, opting to churn out quick-hit singles for the sake of maintaining relevance.

Only 11 months later, she flipped the industry on its head. December 13, 2013, is a day every member of the Beyhive will remember forever: when Beyoncé released

 

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Purehoneybey4 she is the standard

Beyonce beyonce is the very best ever

Nothing but the truth ur honor

The standard for what? She's the standard for fraudulence that's what. She's an unoriginal copycat thief

It’s really just that simple 👸🏽💁🏽‍♀️

And nothing for Lady Gaga or Rihanna. We love our good and tanked fads without recognizable talent selling make up

Coming for her technique

WE BEEN KNEW

FACTS Beyonce forever is that girp

YESSSS 🐝❤️❤️

Beyonce Y'all cut down this RPDR episode and it sucked! Purposefully put Sugar and Spice up for elimination only for viewership! Get it together

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