What’s Ahead For Cannabis In 2023? Industry Pros Dust Off Those Crystal Balls

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What's ahead for 2023? A number of CEOs and cannabis experts offered to weigh in.

“I predict industry creatives will find more ways to uniquely and effectively micro-dose the variety of ways in which you consume these plants, while event producers like myself will follow and create experiences where you will learn and experience them.”.

“The California cannabis market is currently flooded with brands, but unfortunately only a fraction of them are expected to remain in business long-term. As marketing budgets continue to shrink, due to industry fluctuations, it will become critical for brands to find cost-effective ways to build the trust necessary to both attract new consumers and convert them into loyal fans. Gone will be the days of gaining and retaining a customer base with potent flower and a nice logo.

“We may finally see FDA approval of MDMA-assisted psychotherapy. Oregon is going to start granting licenses to centers facilitating supported psilocybin sessions. The governor of Colorado is going to appoint an advisory board to figure out what supported psilocybin sessions will look like in the state. The California legislature may vote to decriminalize certain psychedelics. We anticipate more ketamine clinics will open across the country, and more cities will decriminalize psychedelics.

 

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