Bloomfield College students helping transform downtown with art to attract new business owners

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Bloomfield, New Jersey is teaming up with college students to transform vacant storefronts into pop-up art displays, which they hope will attract entrepreneurs. ZinniaDee_TV reports.

The township is teaming up with college students to transform vacant storefronts into pop-up art displays, which they hope will attract entrepreneurs.

"We want the people not only driving down, seeing empty windows, but they're seeing some life," said Edwin Ayala, a senior at Bloomfield College. Their ultimate goal is to bring attention to these spaces in hopes of finding entrepreneurs interested in opening businesses in the area as new housing developments go up.

Elizabeth Seaton, a Bloomfield College art professor, said the effort allows her students to showcase their work like never before. Her students said it's also a way for them to feel more connected to their community.

 

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ZinniaDee_TV Maybe lower the rents so local businesses can actually afford and want to be there.

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