Hotel business surges in D-FW and Texas as travel recovers and pandemic fades

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Revenue, room rates and jobs keep climbing, but occupancy hasn’t bounced back fully.

“We’re 100% sold out at almost $600 on the rate,” Todd said about bookings for Thursday. “For Friday, we’re 98% sold at almost $700 a night.”, the state’s lodging industry has recovered in a big way.

With scores of construction projects and big cranes dotting the sky, Dallas is booming and that’s part of the attraction, he said: “You can see the investment, and people just recognize it.” In December, the accommodation sector finally surpassed its pre-pandemic job numbers — about a year after Texas’ total employment topped the threshold.Texas’ hotel and lodging industry added nearly 26,000 jobs last year, roughly seven times more than the average annual gain in the decade before the pandemic.

and many have exterior entrances, which appealed to customers who wanted to limit contact during the pandemic. The company also doesn’t depend as much on convention business.

 

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