Giselle González started focusing on user-generated content in March. As a mother, she wanted to find a way to work from home with flexible hours. She wasn't an influencer and didn't have a large online platform at the time, but she started creating more and more content about products she loved.
"When I realized that I could start creating content for brands without having a huge following, without being an influencer, I started digging," she said. She started filming reviews about hair-care products on her own page, and that turned into partnerships with brands she knew and loved.User-generated content was a low-cost option for González because all she needed was her phone, the video-editing app InShot, and a social-media page to post on, she said.