New England Patriots fans erupt as the Seattle Seahawks Russell Wilson's pass is intercepted at the goal line to ensure the victory for the New England Patriots in Super W 49.In a fragmented media landscape, events like the Super Bowl are prized by advertisers for the exposure they offer.
But capturing those eyeballs comes at a steep cost. This year companies are paying about $7 million for a 30-second spot — and that's just for the air time. Layer on top of that, the cost of hiring the talent needed to produce the ad, and the costs spiral even higher.The value of that spending can be fiercely debated. For companies that sell beer, chips or cars, the game is often an annual ritual. But other advertisers may come and go.
Months later, it seems some skepticism was warranted. FTX, now bankrupt, has collapsed in a scandal that is being investigated by federal prosecutors.