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Jedia: How I balance business with music

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With the paucity of big-spending record labels in the expansive Nigerian music scene, it is difficult for a plethora of musicians to access funding for their music promotion. These independent artistes are either faced with the option of quitting or starting their own record label and self-funding themselves. The result? Only a few commercial successes!

However, artistes like the Enugu-bred rapper Ikechukwu Jerrydim, professionally known as Jedia, continue to stand out from the norm as a success story, as he melds a top role as the Chairman of 231 Conglomerate and also a fast-rising music star.

“Well, there’s a time for everything. I’m always available for my business. I have a good team as well. Music is something I can do anywhere. I’ve hummed some hit jams in my car while driving and recording myself and it ended up becoming a good song. As for my other businesses, I handle them as I should. I take my time and also let the team do their job,” he grins.

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