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After Selling His Amazon Business For Eight Figures At 28 Years Old, This Entrepreneur Wakes Up To New Possibilities Of Building A $100 Million Functional Coffee Brand

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Robert Oliver never intended his personal tale to be anchored in a nine-to-five job; but instead, he chose to be guided by e-commerce guru Jeff Bezos’s “regret minimization framework” that later turned him into a multimillionaire within only five years.

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On the packaging, embossed golden banner that reads “Break The Simulation” is boldly displayed, suggesting the product by no means targets the average shopper. “A lot of our customers are type A,” said Oliver.

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Exactly!! 😄

That’s Tyler Herro

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