Facebook, Instagram to launch 'blue badge' subscriptions that could cost R270 a month | Business

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Meta platform users will soon be able to follow in Twitter denizens' footsteps in affixing a blue badge to their profiles as a token of authenticity and boosting their posts -- all for a fee. | News24_Business

Meta boss Mark Zuckerberg announced a subscription service for platforms Facebook and Instagram on Sunday.

Meta boss Mark Zuckerberg announced the subscription service for platforms Facebook and Instagram on Sunday, after almost 20 years of defending an economic model based on free services and advertising.Subscribers to Meta Verified will be able to verify their account on Facebook and Instagram by providing an official ID and getting a blue badge, indicating they are who they say they are.If problems arise, these subscribers will be able to contact customer service teams directly.

Meta is acting as traditional social networks are seeing their numbers of users and their revenue both decline. So the battle among platforms"is becoming a bit of a battle for attracting and retaining the creators, because, at the end of the day, it's the creators who have the content that keeps the eyeballs," said Carolina Milanesi, an analyst at Creative Strategies.Snapchat, Reddit and Discord are all proposing that users cough up a few dollars a month for supplementary tools.

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