Digitalisation key to sustainability for consumer companies

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While shoppers have returned to physical stores post-pandemic, browsing and buying online has become the norm, as consumers gravitate towards value, convenience, speed, and efficiency.

for their digitalisation strategies, noting their ability to exploit opportunities for innovation in every stage of their business from the storefront to back-office operations.

“Despite small or even no revenue contributions from online channels, these retailers are intensifying their efforts across all digital platforms. Not only is their innovation and digitalisation strategy making their businesses more resilient, they are also adding the ‘social’ value to the entire business chain,” Kenanga Research explained.

“Similarly, more suppliers have come onboard due to the growing importance of eCommerce in MR DIY’s business ecosystem. The group has a dedicated B2B portal that caters to bulk orders and purchases for corporate social responsibility activities,” it added.

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