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Flutter strategy pays off in US, winning 50 per cent of online sports betting market

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Paddy Power owner Flutter Entertainment has heralded an “earning transformation point” in its United States strategy, as analysts have praised the success of its approach to the American market.

Peel Hunt analysts said the Dublin-based multinational gambling firm was “number one and trying harder” in the US, having

won 50 per cent of the online sports betting market in the country, and said it was “well placed to become profitable this year”.

 

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