Canadian companies throw support behind women's pro sports, national soccer team | CBC Sports

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Canadian Tire commits half its sponsorship dollars to women's professional sports.

The Canadian PressCanadian Tire Corp. says its new multi-million dollar Women's Sport Initiative will support the expansion of women's professional sports leagues and programs in Canada.

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lol

I love this

Too bad woman’s sport is becoming a joke now that men can just put on a wig and dominate

Good for them. When they realize they get zero return from the investment they'll cycle away from the posturing sjw nonsense.

👏

Congrats to all the women+

😎

ooooOoOooOooooOoh they just have to keep with the political spectrum...can't stand this store anyway

Their sponsorship programs I truly respect. Their auto service not one bit

Should it not have been this way already?

And over half of the money goes to biological man

You mean the sports dominated by men pretending to be women?

Just too bad their are sick men trying to infatrate women's sports, probably the only reason why.

Wait. What? I 'get' the whole 'multi-gender' debate right now, but for the most part we currently have male/female professional sports. And wahoo - women will now get 50% of the sponsorship dollars?

Hopefully the trans will get the money

Seems bigoted and hateful. There are obviously 58 real genders and they pick the least discriminated against.

Great job CDN Tire!!!!! Thanks for supporting womenssports

Good representation … don’t F it up

What about transgenders, forgotten as always? Wow, so racist.

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