so users can more easily share content without having to use the Messenger app. The test comes as Facebook looks to beat back competition from TikTok by bolstering its position both as a platform to discover new content and discuss it. “We believe that content feeds into not just you consuming it but being conversation starters and starting that message thread with your friends or being something that you can share into a group of people who share your same interests,” Alison said.
TikTok’s rapid rise and even the success of Facebook’s sister service, Instagram, have also taken some of the shine off the aging social network Zuckerberg launched in a dorm room nearly 20 years ago. But its audience has resumed growing, for now.
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I’ve missed years worth of messages and connections because of the separate messenger app.
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