Fubo Teams With Ryan Reynolds’ Maximum Effort For Ad Campaign Touting Rebrand; Companies Also Set Programming And Distribution Deal

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FuboTV is removing the “TV” from its name, touting the rebrand with a national ad campaign created by Ryan Reynolds’ Maximum Effort. The ads are co-productions that are part of a larger partnership between the companies

The promo push stressesYouTube TV Hiking Monthly Price To $73 From $65 For Base Plan

The campaign spots are described as co-productions with Maximum Effort, part of a multi-year partnership between the companies. The deal includes the launch of the Maximum Effort Channel, a linear network on Fubo, as part of an exclusive first-look for unscripted TV series and a blind scripted deal. Fubo ended 2022 with 1.445 million subscribers, and added 251,000 new customers in the fourth quarter, more than peers like YouTube TV, Hulu + Live TV or Sling TV. Unlike other companies in the internet-delivered pay-TV sector, it has managed to retain a number of regional sports networks and other sports offerings along with general entertainment. Fubo launched in 2015 as a sports-centric provider before branching out into other areas of programming.

“While cable fights cord-cutters and streaming services fight the cash content war, Fubo is building an experience and suite of services that can win,” Reynolds said in a press release. David Gandler, Fubo’s co-founder and CEO, Fubo, said customers had already “affectionately shortened our name to Fubo and we feel that name represents the premium media brand we are today.”

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Damn Ryan Reynolds 💰💰💰

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