“It was an amazing place to learn but it wasn’t mine,” she says of her time with Rolex. “I couldn’t really be proud. I felt like my success was more on the back of a big brand, rather than growing something myself and I really wanted to do something on my own,” she says.
“You have to send out 100 cold emails to get one back. I knew it would be difficult but I was quite determined to say I don’t want this to be about what gender I am. I wanted to really push the barrier, and the brand itself is gender neutral,” she says. Her persistence paid off and Fjor’s primary product, a hydrating skin serum, is making consistent weekly sales. Enslow is now seeking retail stockists for her luxury brand while developing a wider range of products to take to market.holding women in business back
“A distinct gender bias is very evident, with favourability consistently skewing male,” Thomas explains. “That’s not the only bias either. When you do include ‘woman’ in your key words, imagery tends to be sexualised – big boobs, unbuttoned shirts, pouting lips.” Regan’s business grew organically, with her initially taking on her own clients for part-time support, for administration and other functions. Soon she was ready to hire other trainers and to set up another centre in a new location. Yet when she went searching for a suitable space for her second fitness centre, she found letting agents didn’t share her confidence in the potential of her business to grow.