The future of wine is mid-strength, just ask this company

Mid-strength beers make up about 25 per cent of the total beer market, and Australian Vintage is expecting a similar trend to happen in wine.

The same trends that made mid-strength beers such as XXXX Gold and Great Northern top sellers will push sales of mid-strength wine to 25 per cent of the market, says the chief executive of ASX-listedCraig Garvin said the health and well-being shift, changing preferences among the younger demographic and new taxesAustralian Vintage CEO Craig Garvin says mid-strength wine will be the fastest growing category, and the group is set to unveil several new products in June and July to capture more of...

Mr Garvin said the groundswell was starting in wine, where the taste and flavour profile of mid-strength wines was not much different to full alcohol wines.Australian Vintage, which was hit by $11 million in extra inflationary costs during the December half, has an array of new brands in Britain and Australia to try to capture a sizeable chunk of the market.

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Source: GuardianAus - 🏆 1. / 98 Read more »