“We have some of the most iconic and globally recognized properties” Zaslav said “We’re so rich [in content].”
The company claimed that more than 80% of users watch both scripted and unscripted content. At the same time, Warner Bros. admitted that users in this “era of peak confusion” are, on the whole, tired of the number of services, price points, and content available across the whole spectrum of platforms.
Max should give users a broader range of recommended content across different categories, and now users will also have a “My List” option.Warner Bros. also wants to cut back on what it called “involuntary churn” of users leaving the platform. It should give users notice if they have any payment problems both in app, through email, and through connected TVs.
This is bad. It is bad. Smell bad. Will reek bad.