the name OK GO! His first instinct was to reach out to the cereal company: “We were like, ‘Should we do a video together?'”
Kulash says they came back with an offer that was shockingly low. “It was essentially a no,” he says. “We responded by saying something like, ‘Let’s talk about ideas before we get into numbers.’ A day or two later, they sued us.” “My suspicion,” he continues, “is that their lawyers or marketing people didn’t actually look at what they were doing when they picked this name. Then they went, ‘Oh my God, we’re using the name of a band we’ve worked with before on marketing. We’re already too deep into this thing to get out of it. They’re going to sue the bejesus out of us. So we’ll pre-sue them in Minnesota. That’ll make it harder and more expensive for them.
Kulash is familiar with Post’s argument about the multiple Delta corporations. “I just googled ‘Ok Go,’” he says. “You get, like, 1,000 hits in before you get to something not about our band. And yes, ‘OK’ is common and ‘Go’ is common, but it’s not a common name. Furthermore, can you imagine a collaboration between Delta Dental and Delta Airlines? There is no universe where that is going to happen.
This is completely infuriating and I'm not in the band! I'd boycott postcereals if I ate that garbage.
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