News Formal

Google to use generative AI in its ad business, Financial Times reports

  • 📰 Reuters
  • ⏱ Reading Time:
  • 16 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 10%
  • Publisher: 97%

Canada News News

Canada Canada Latest News,Canada Canada Headlines

Alphabet Inc's Google plans to introduce generative artificial intelligence into its advertising business over the coming months to create 'novel' advertisements, the Financial Times reported on Thursday, citing an internal presentation.

Per the presentation, advertisers can supply "creative" content such as imagery, video and text relating to a particular ad campaign, and the AI will then mix this material to generate ads based on the target audience, along with sales targets, the report said.

While there have been concerns about the wider impact of AI on issues like disinformation, phishing attempts and cybercrime, Google plans to put in guardrails to address them when it rolls out the new generative AI features, FT reported.Reporting by Urvi Dugar in Bengaluru; Editing by Dhanya Ann Thoppil

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 2. in CA

Canada Canada Latest News, Canada Canada Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

AI is the word as Alphabet and Meta get ready for earningsWhile Google reportedly races to develop a new AI-powered search engine, Meta is shifting its ad-sales pitch from a focus on the metaverse to artificial...
Source: MarketWatch - 🏆 3. / 97 Read more »